PHOTOGRAPH SOMETHING ORDINARY AS IF IT WERE A LUXURY PRODUCT
One light. One angle. No apology. The object is not the subject — the restraint is.
THE DAILY PRACTICE / 01
DAILY CHALLENGES
REIMAGINE A FAMILIAR OBJECT FOR THE FUTURE
Remove one thing everybody assumes is essential. Then defend the decision.
MAKE SOMETHING PEOPLE REMEMBER WITHOUT THE LOGO
Build an identity from one gesture — a shape, a rhythm, a silence. Then remove the name.
MAKE A PORTRAIT WITHOUT SHOWING A FACE
Hands, objects, shadow, space. Identity lives in everything except the obvious.
MAKE SOMETHING IN SIXTY MINUTES
The clock is the art director. Finish it, publish it, move on.
CREATE A LOGO FOR A COMPANY THAT WILL EXIST IN 2050
Not futuristic decoration. A mark that survives a century of reproduction.
CREATE SOMETHING USING ONLY BLACK AND WHITE
No colour to hide behind. Composition, contrast and restraint carry the entire idea.
THE DAILY PRACTICE / 02
QUESTIONS & QUIZ
THINK DIFFERENTLY
01 / QUESTION
WHAT WOULD YOU MAKE IF NOBODY EVER SAW IT?
02 / QUIZ
“CREATIVITY IS INTELLIGENCE HAVING FUN.” WHO?
03 / QUESTION